Archive for April, 2009
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The 1Xtra audience – some 533,000 strong – has not received the boost from digital radio (DAB) that was anticipated. "You look at young people and they're not the ones buying DAB sets, it's my mum in John Lewis," admits Cooper. "Young people are consuming 1Xtra through digital TV and listening online, both very static places to listen to radio, whereas a lot of radio gets listened to in the car or on your headphones on the bus, and that's the challenge."
When Parfitt pointedly gives a vote of confidence to DAB as "the radio broadcasting platform of the future", a big cheer breaks out. It turns out to be for Whoopi Goldberg, who is leaving the building after a guest appearance on Moyles's show.
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